Monday, April 6, 2009

stratification vs normalization

Understand the difference between stratification and normalization as it relates to technological diffusion

Stratification:
early adopters of new innovations are characteristically drawn from groups with higher socioeconomic statuses. This means the rich get richer and the less well-off sectors fall father behind, due to the fact that the poor don't get a chance to get the technology.
PESSIMISTIC
Normalization:
predicts that , at least in affluent post industrial societies, the social profile of the online community will gradually broaden over time. suggest that the internet could eventually become as popular as tv today.
OPTIMISTIC

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