Whites, with an average age of 41. 9
Then African Americans, average age of 36.6
Then Hispanics, average age 33.8
Whites also lead rhythms of use trends as in:
Online yesterday
Go online from home
Log on several times per day
Number of years online
# of activities ever
# of activities daily
Daily, users typically use Email the most (48%)
According to PEW, African Americans are more likely than whites and hispanics to
- play games online
- do research to answer a question
- get sports scores online
- get religious/ spiritual information
- download music (1% less than hispanics though)
They are less likely to
- do banking online
- participate in online auction
- buy a product online
Conclusion:
African Americans and Hispanics lag whites in internet use
by
- Overall penetration
- broadband use
- frequency of use
they use the internet mostly to get information and for entertainment, not for commerce. Minority groups spend money on iold media for information goods and services.
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